Tjeerd Prenger

Insights

On workshop technology, the automotive aftermarket, and building businesses in Europe.

AllIndustryInsightsTechnology
The GDPR Opportunity No One in the Automotive Aftermarket Is Talking About
Industry

The GDPR Opportunity No One in the Automotive Aftermarket Is Talking About

How independent workshops across Europe can turn data protection into a competitive advantage — and why the right digital tools make all the difference.

I Wrote About Digital Transformation in Tyres in 2017. Here’s What Actually Happened.
Industry

I Wrote About Digital Transformation in Tyres in 2017. Here’s What Actually Happened.

In 2017 I argued digital transformation would define tyre distribution. Nine years later, here’s what held up — and where the real opportunity turned out to be.