Industry
The GDPR Opportunity No One in the Automotive Aftermarket Is Talking About
How independent workshops across Europe can turn data protection into a competitive advantage — and why the right digital tools make all the difference.
Tjeerd Prenger
Founder · Carsu Technologies
25 years in the European automotive aftermarket, building and scaling businesses across the continent. After seeing how other industries transformed — telecoms, insurance, tech — I started asking why the independent workshop was still left behind. I write about what modernisation actually looks like on the shop floor.
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Why Messaging Has Become the Backbone for Modern Workshops
The shift from phone calls and emails to instant messaging isn't happening because the automotive industry is planning it. It's happening because consumers are changing — and workshops are following.
Industry
I Wrote About Digital Transformation in Tyres in 2017. Here’s What Actually Happened.
In 2017 I argued digital transformation would define tyre distribution. Nine years later, here’s what held up — and where the real opportunity turned out to be.
“The European automotive aftermarket is undergoing a generational shift. Independent workshops need digital tools built for how they actually work — practical, fast, and ready for the shop floor.”
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I'm always open to a good conversation about the aftermarket, technology, or building businesses in Europe.
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